Our Responsibility

And the impact on the world around us

At Daffany, sustainability means prioritizing people and the planet in every decision, even when it's challenging. Our Responsibility Report offers a transparent view of our past actions, current efforts, and future goals. We recognize that sustainability is a continuous journey of improvement. Scroll to explore our progress.

Our Pillars

We support the UN's Sustainable Development Goals, particularly Gender Equality, Responsible Consumption and Protection, and Climate Action.

Our Materials

We carefully consider every aspect of our product development, from material selection to product lifespan. We aim to normalize recycled materials and creatively reuse existing products. Fulfilling our 2022 commitment, we exclusively use recycled metals to reduce our carbon footprint, leveraging the abundance of existing gold and silver to eliminate the need for mining.

Lab-Grown Diamonds

Since launching our first diamond collection in 2025, we've exclusively used lab-grown diamonds. These diamonds are physically, chemically, and aesthetically identical to mined diamonds, but without the associated negative social and environmental impacts. While their production is still energy-intensive, lab-grown diamonds generate significantly less CO2 emissions than mined diamonds.

Our Makers

Our community of skilled craftspeople is the heart and soul of what we do. We partner with suppliers across China to produce our jewellery and packaging.

We only work with suppliers who can commit to the standards of our Supplier Code of Conduct. We always make sure a new supplier shares our ethos - from fair living wages to health and safety processes.

Our Charities

We’re proud to be a female-led team, and we want to empower all women at all times. Whether that’s through charity partnerships bringing education to young girls, or brand collaborations with other female-owned businesses.